The rising of digital media and internet actually affect the media consumption, not only the first world country but all over the world. It also defines the world into some segments such as Generation X, Generation Y, Gen-Z and so on. This also affects traditional media such as newspaper, radio, and television. For example, there are two types of television right now, conventional television and online TV/streaming, and both of them have their own audience.
Of the 34 markets tracked by GWI, there are just 5 where consumers continue to spend longer each day on traditional rather than digital forms of media. All of them are mature markets, with relatively old and digitally-conservative online populations.
We have a very good insight about how people consume media on both digital and traditional. You may use this insight to set your campaign strategy or even it may works on your business. Download below!