Indonesia has a very large market, especially in South East Asia. The digital growth in Indonesia increases significantly, with the majority age is 25-34 years old. Even at some surveys, Jakarta, the capital city of Indonesia is declared as the most active city in using twitter over the world. Compared to global average, the using of the mobile device is higher, included the smartphone ownership.
In the last 4 years, we see that the engagement on Facebook and Twitter is decreasing, while the engagement in Instagram and YouTube is increasing. We also use WhatsApp as our chat platform over youtube messenger or LINE. In the file below, you can see a very good insight about digital in Indonesia, which include device ownership and usage trends, media consumption and gaming behaviors, social networking trends and E-commerce/brand engagement.
You can easily download the insight below. Also, don’t forget to subscribe to this blog to get more contents about the latest digital marketing and other good insights.
Ps: FreakOut dewina Indonesia will make something cool on April, we will tell you very soon!