When we talk about trend, we talk about what’s going on in our world, the people surround us. Digital platforms, such as Facebook, Twitter, Instagram, Youtube, etc, actually accelerate the trend change. As we know Twitter has brought the idea of short content that everyone can do, then comes Instagram with its visual-based content. Youtube has also become the second largest search platform. Accordingly, those social media have integrated some form of video content on their platforms. Lately, video as a medium has become one of the most effective ways to stand out and connect with audiences. Video itself, has quickly conveys meaning and emotion. Some others social media platforms have emerged feature video as the central medium for user interaction. There are so many video content platforms such as Youtube, Insta Stories (by Instagram), Snapchat, Periscope, Bigo Live and so on.
Video trend is growing as well as the surging smartphone use, especially the use of phone cameras. When you have smartphone, internet and cameras, you can share your video content over the world. Everyone can be broadcaster then. The number of people watch videos on the internet has continued to grow over the past decade.
The Growth of Video Content
Advertising attached to online video has the highest click-through-rate of any form of online advertising at about 1.84%. Better brandwith year by year also support more people watch/broadcast more videos. At least 85% of users will do a tour after watching a good quality video. Other reason is the increase in smartphone ownership continue to drive up view counts and purchases.
Talking about the data, at least 64% consumers are likely to purchase a product after watching a video about it, and 52% consumers say that watch product videos makes them more confident in online purchase decision. Late September, the Launching of iPhone 7 and US Election Debate also used video streaming to spread the message.
More people are doing away with home internet connections and making-do with their smartphones as primary internet devices. Live streaming embedded in social media platforms is a relatively new phenomenon. Video Streaming makes audiences can access from everywhere by their smartphones. They feel closer to the message of the video because emotion and visual factors inside.
2016 will be the rising year for video marketing. Creating video that embodies product is the new standard in creating good content. It can be visually presented to customers. Video itself triggers brain processes visual information 60,000 times faster than text. Images speak volume, but videos have the ability to create multi-dimensional experience and interaction about the product. It will be a good situation for brands/advertisers to have more engagement with the audiences. Since the number of video content audiences gets higher day by day, it will be a perfect marketplace for brands.
Source: media.licdn; dacast; feedly; globalwebindex; forbes; mattialissi