Over the past decade, native advertising has gained traction among both advertisers and brands. Yet it was not until around 2014 that native advertising switched screens and made its way on to mobile devices. And while it may have taken a few years to take off, native advertising on mobile is here to stay. In
Native advertising is one of the fastest growing sectors of digital advertising, but also one of the least understood. The market for native is expected to reach almost $14 billion in 2016. In order to understand how to make the most of your native advertising dollars we first need to understand the three different segments
What pops into your head when you hear the line, “May the Force Be with You”? Whether you’re a geek or not, you will undoubtedly know the movie which this quotation comes from. A film originally produced in 1977 by George Lucas, Star Wars describes an adventure in a far off galaxy and is famed
I hope you’ve read this article before. “Chat eating the world” Consumers spend an enormous amount of time on mobile, particularly with chat and messenger apps, such as Line, WhatsApp and Facebook Messenger. This represents a huge business opportunity for marketers, who must figure out how to leverage messenger services and add the in-app channel
eMarketer predicted that in 2016, mobile advertising will hit a milestone with $101.37 billion spent on mobile ads. In 2014, mobile ad revenue was $42.63 billion with digital advertisements accounting for 29.4%. In 2016, this percentage will rise to 51.1% of total mobile ad spending. These numbers exemplify the ever-changing trends in the mobile advertising
it’s essential to understand various terms and abbreviated words used to refer to various online advertising programs. These online advertising programs are offered by many websites and search engines and ad network. Below are the widely used and most popular online advertising programs/terms. So, I decided to write down all about these terms in a
why e-commerce is very happening in Indonesia? because the Indonesian people love shopping. What about the food? everyone love eats, what are the prospects f & b commerce business in Indonesia? #StartUpReview This time, it would provide little bit information to you, why F & B e-commerce in Indonesia will be the next big things.
With the steady increase in mobile tech developments in recent years, many small businesses have made mobile commerce, or m-commerce, a priority. Whether it’s using a tablet in a brick-and-mortar store or enabling sales through a mobile website, businesses across a wide range of industries are seeking solutions to help them adapt to a mobile-obsessed
What is your daily chat application? A question that has many answers, because during this time provider text feature is going abandoned. People feel more comfortable with free chat application. Even actually they pay it with the mobile data. And also in IT industry, email is getting displaced because there are some application like Slack,
Last week, Dewina attended 2 days of Techinasia Conference 2015. Dewina mentioned this event as the biggest technology conference which support startup environment in Indonesia. Dewina has no rights to claim it as an SEA event, even TechinAsia is in several countries. It took place in Balai Kartini, there were some categories for the visitors.
When you see the phrase “native advertising,” what do you think? Do you think of content marketing? Well, a lot of people do … so much so, that I felt compelled to write an article about it. When it comes to advertising, content marketing is where the real value currently resides. It’s central in cultivating audience